see indirectly, old Saint Nick played a prominent part in my
list building education; a very important role. Please let
me explain and it may help you in your own list building
Like every webmaster or online marketer I kept hearing from
Day One how vitally important it was to build your own
opt-in or permission based contact list.
It would be the key to building traffic and revenue from
your site or online marketing. The one key element you must
But building a list is easier said than done, anyone who has
tried to build a list will know this fact. I soon realized I
needed help with my list building...
I have an art background, that's not important, but it did
show me how to learn or dissect a subject. All artists
develop a hands-on "let's dig in and dissect this creature"
attitude; they learn by exploring and studying the
masters/techniques that have worked in the past.
This inquisitive learning becomes a second skin.
It was extremely helpful when I started to build my lists. I
first examined how other well known marketers were building
their lists. One common theme that keep repeating itself
was: free gifts.
Almost all these marketers gave away a free gift: report,
ebook, ecourse, article, software program, marketing tips or
knowledge - all in exchange for the name and email of their
This simple tactic worked like a charm. Maybe it has
something to do with our unbreakable belief in a Santa! Or
maybe it has to do with all that gift giving, we all like to
receive gifts. Who doesn't?
Soon I had my own free gifts (ebooks, ecourses, and free
software programs) on all my sites, attached to follow-up
autoresponders to keep in contact with all my visitors and
prospects on my lists. My lists grew...
But I didn't stop there, as free gifts was a key to building
lists, I needed a creature to dissect!
Then a few years ago, such a creature stumbled out of my
email inbox. This was "The 12 Days of Christmas" give-away
package by Mark Hendricks.
Countless marketers all donated valuable gifts to an online
package/promotion in exchange for building their contact
lists. Great idea and the gifts just kept on coming for
well, 12 days.
Everyone builds their lists compliments of dear old Saint
However, I used the Gift package in another way. I signed up
for whatever marketers or gifts interested my fancy but I
then did an in depth study of how each of these marketers
handled their follow-ups.
What they did to build or lose my loyalty. Which ones held
my interest, which ones I unsubscribed from and why.
Analyzing a whole group of marketers and webmasters through
this online package was a valuable lesson or training in
A direct, hands-on experience that pointed out the
techniques and methods of building a responsive contact
list. What you really need to know about building an
This list building education was much more important that
all the free ebooks and software in "The 12 Days of
Christmas". Much more important than all of these free gifts
A valuable list building education that could only come from