The catch is that most want to charge you
for the information. While some of their techniques do
produce results, there is an easier and cheaper way to start
growing your own opt-in list. I use joint ventures to
encourage people to give up their name and email address.
There are two kinds of joint ventures.
One is where you actually mail another
person’s offer in exchange for the same from them. More or
less this type of joint venture is a partnership.
The other type of joint venture is the
one I use. This is where you sign-up as a joint venture
partner and provide a gift to give away to anyone who is
interested. So how do you get people on your list by giving
them a gift? The short answer is that to get your gift, they
must provide you with their name and email address. So for
every person that wants your gift, your opt-in list has
grown by one. And every time your list grows by one, your
online business has just acquired a new customer.
You should always strive to give away
good gifts. Some joint ventures will require that the gift
be a certain dollar value. The problem with most joint
ventures is that they tend to offer the same products over
and over. So when participating in a JV, try to offer
different products. If you are just starting out with your
online business and you don’t have anything to offer, then
sign up for one download some free gifts and then begin
giving those away. Always make sure that the product is
allowed to be given away. Some contributors will state in
the opening page of the e-book that the book is not to be
given away. Always respect the wishes of the author of the
e-book, software or membership. To do otherwise will get you
To collect the recipient’s name and email address, I use a
lead capture page. This page is tied to my autoresponder. In
my case I require the person verify they requested the info
before sending them my first email which includes the link
of the item they requested. It sounds a bit complicated, but
after a couple of times you will be capturing more names and
email addresses for your online business than you ever
thought possible. And it is totally FREE. Joint ventures are
truly one of the last best free resources for growing your
online business. So the best way to learn is to just jump in
and sign-up for the first one.
There are usually several jvs working at any given time.
Once you get started, you will be receiving invitations
regularly so I always keep a folder full of freebies. I even
list all the current joint venture give-aways I am aware of
on my website. This is a great way to help those on your
list stay up to speed on the latest and greatest ventures.
One final note about joint ventures: Most only last for a
limited time and the more people you send to the site that
sign-up, the higher up the list your product is placed. So
it is in your best interest to promote the venture in order
for you to get your gift ranked as high as possible. If you
don’t have a list to promote to at first, don’t panic. You
can use safe lists or other ads to promote. Once you get
your list established, just send out the promotion to your
lists and repeat the process over and over.
Willis L. Brown