All you need is to
get some colorful digital photographs, either from your own
stock or from a royalty-free web site. Then using a graphics
program, such, as Real Draw PRO or Photoshop, create a strip
of four rectangular photographs with a space in between
each. The overall size of the strip should be 728 pixels
wide by about 108 pixels deep.
The content of the
pictures should be relevant to the content of your web site.
In order not to violate Google's Terms Of Service, you
should avoid pictures that are animated, advertisements or induce the visitor to click on
the AdSense ads. If you are in any doubt, take a look at the
ads on my web site or check with Google's Terms Of Service.
The background color should exactly match the color of your
AdSense pages. It helps if you can place a narrow blue
border around the individual photo (but not around the
entire strip). This arrangement is ideal for a page
containing an article and the best position within the page
for the picture strip is at the top of the page, immediately
below the page headline, but above the start of the body
text.
Once you have done this, go to your Google AdSense advert
codes and select the one for leaderboard, which is 728
pixels wide by 90 pixels deep. If the 728 pixel width sounds
vaguely familiar, it's the exact size of the width of your
picture strip. Make sure you delete Google's border code
before pasting your leaderboard code under the picture
strip, save the page and load it to your server and start
enjoying up to three times the clicks on that style of ad.
If you already have the maximum number of three AdSense
blocks on the pages, where you insert this picture strip/leaderboard
combo, do be sure to delete one of the existing ad groups,
so you don't violate Google's Terms Of Service, which only
allow three ad blocks per page.