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1. Details about your business
Describe your business. A short summary of the services and
products you offer, how long you have been in business, how
long your business has been operating, etc.
For example:
PERFECT PERGOLAS PTY LTD is a team of fully qualified
tradespeople who are experts in their field of developing
quality outdoor living spaces for you and your family to
enjoy. We specialise in pergolas, decking, verandas and
carports. We believe in working together with our clients to
create the perfect home. Our team with 15 years experience
in the building industry have been servicing the Melbourne
Metropolitan area for over a decade. We offer you quality
workmanship at an affordable price.
2. Services / Products offered
In this section you need to include information on your
webpage about what your business specialises in and what
services / products you can offer.
An example for a Building / Construction Company would be:
We specialise in:
• New homes
• Extensions
• Renovations
For businesses that specialise in a number of different
services, you can have your information listed in different
subheadings or columns.
For example:
The Building / Construction Company may build new homes, do
extensions, as well as, renovations of bathrooms and
kitchens. It may also offer a building consultants service.
New Homes Extensions Renovations
Units Second storey extensions Bathroom
Single storey homes Family living areas Kitchens
Holiday homes Additional bedrooms Painting/Carpentry
Ensuites Plastering
Garage Tiling
Windows
3. Why the customer should select your business
When someone is looking for a tradesperson / team they
usually have a need to fulfil. They are looking for the most
suitable business that will be able to deliver the services
/ products they require. Therefore, it is important for you
to list some reasons why a customer would want to select
your business out of the many businesses that are
advertised.
Firstly, you can include a subheading ‘Why Choose Your
Business Name’? followed by 4 good reasons why the customer
would want to select your business.
An example for a Home Extension Company might be:
4 Great Reasons to choose HAPPY HOME EXTENSIONS:
Professional Job – You can relax when choosing Happy Home
Extensions. We are Registered Builders with 20 years
experience so you are sure to get a professional job with 6
½ years guarantee on all work done.
Personal Consultation – We will work closely with our
clients to determine your needs and preferences in order to
deliver to you a quality project that everyone can be proud
of.
Job Completed to Schedule – We have significant project
management skills and resources and will endeavour to
complete your job on time.
Affordable Price – We offer all our customers the best
quality job at the most competitive price. We are able to do
this by using our established network of contacts to buy
quality materials at wholesale prices.
4. Your Qualifications / Experience
Somewhere on your website (preferably on the ‘About Us’ page
if you have one) you need to include your qualifications,
your ABN number, Public Liability, your relevant licences
and any other professional associations you belong to, your
years experience and also any awards or certificates of
achievement you may have gained over the years.
* We hope these tips have been helpful and wish you good
luck and success in all your business endeavours.
by Julie Polini |
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